Digital and Traditional Media Campaign for Spring Hill College Rugby
Spring Hill College Women’s Rugby needed a means of promoting their new program on campus. ADPRO (Spring Hill College Advertising and Public Relations Organization), created three commercials that highlighted the women’s rugby team. As Creative Director of ADPRO, I helped develop a creative strategy focusing on three pillars: bold, loyalty, and discipline. The idea for the pillars came from the women’s team values and their focus on wanting to build a culture that appreciates hard work and dedication.
or Google #PlayLikeAWoman